Customer Relationship Management is a process that collects very important but less important business information. These are sometimes confidential information that adds value and the ability to work with them and use them for their own benefit. For example, this may include company employees, sales, contact information, employee hobbies (managers), dates of birthdays, preferences, and more or less important data. The set of all this information and data is very important for the contractor, the CRM system user. They can build on their business strategy tailored to each of their customers. Get to know the magic of senior management and strategic thinking.
en_GB
English
Infoline:
222 703 606 or 720 943 762
E-mail:
info@crmuniq.cz
English 
Customer Relationship Management Program
The entire Customer Relationship Management (CRM) process is controlled by a computer program, that is, a software that is installed on your computer or the entire computer network. This program is commonly called software for a CRM system. It is a software that is driven by database technology. The database thus collects and stores all the identification data and customer information you add to it.
How important is the management of customer relationships for entrepreneurs
- Online access to all information
- Access to the data of all necessary staff (manager, sales representative, etc.)
- Collection of customer identification data - history of inquiries and trades, satisfaction information
- Customer-oriented tasks planning - invitation to the fair, record of meetings, timely contact with new offer, etc.
- Customer care even after completing the order - sending up-to-date information, satisfaction inquiries, etc.
Analysis of information and subsequent relationship management
You can then analyze and retrieve all the information and data you have gained in favor of your business, thereby getting you high on top of your competition.
Information analysis can provide:
- Identifying the real needs of the customer
- Effectiveness of traders when entering new orders
- Customer segmentation, to tailor the offer exactly to suit your needs
- Importance and importance of the customer
- The knowledge for which customer to use the most effective marketing
