Customer Relationship Management is a process that collects very important but less important business information. These are sometimes confidential information that adds value and the ability to work with them and use them for their own benefit. For example, this may include company employees, sales, contact information, employee hobbies (managers), dates of birthdays, preferences, and more or less important data. The set of all this information and data is very important for the contractor, the CRM system user. They can build on their business strategy tailored to each of their customers. Get to know the magic of senior management and strategic thinking.